How Important is Video Marketing? 

Are you using video marketing to expose your business to new customers? Used effectively, video marketing could quickly become your most popular marketing tool you have in your toolbox! The facts are that the popularity of video and the ease in which consumers identify with the person or persons in the video is so powerful, ignoring the use of video marketing for your blog and website is no longer an option!

Thankfully the solution and the problem are both inexpensive and easy to manage…you just need to know a few simple things in order to create, produce and publish a quality video…So let’s begin!!!

Here are a few simple ways to use video marketing effectively:

1. Creating, Producing and Publishing your Video – Whether you are a Mac or a PC, you are set up to create some pretty cool vids! Mac users love their iMovie and us PC’ers have Windows Movie Maker that brings with it some creative editing tools! Both options offer the ability to add titles, captions and credits. You are also able to add music and even take still shots and give them any number of effects to turn your professional photos into a high quality video for all to see!

2. Syndicate your Video – Going beyond the creating of your video…now you want to use the 2nd largest search engine on the planet to help promote your work with the help of YouTube. Adding a YouTube Channel to your internet marketing platform is essential to getting more traffic for your vids!

3. Optimize your Video – Just like your blog, your video should be searchable by inserting keywords into the description of your vid. YouTube videos rank very high in the searches and your vid can find page 1 ranking very easily just by making sure you insert the proper tags!

4. Use a Call to Action in your Video – It seems to be a somewhat common look these days to see a blog or website that has a video on one side and an opt-in contact form on the other. This is a dynamic way to get email addresses and contact information along with folks interested in subscribing to your RSS and weekly email blast! Any video with a strong call to action can virtually guarantee a strong subscription base!

5. Make sure your Video is “Above the Fold” – As mentioned in #4…having a video be the first thing that visitors see and hear when they go to your site is a great way to get instant engagement. Adding a gallery of past video’s directly below the header video may also be an excellent way to get folks to ‘linger’ on your site!

Key Take Aways

• Video creation and production is fairly cheap if not totally FREE!
• Stepping it up a notch with a production video using Green Screen and some editing can run you less that $150.00 in some cases! Call me at 206-228-1900 for information on getting a custom production video made for your website or blog.
• Any engagement on your site will dramatically increase with the addition of a video
• Embedding video on your site is as easy as copying and pasting the embed code provided right on YouTube…contact me for an easy tutorial on how easy this is!